5 common myths about Marketing

Marketing’s main purpose is getting someone interested in a product or service. There are many aspects of marketing, but the first and foremost purpose is to communicate the value of the product to potential or existing customers. The degree teaches the many stages and areas of expertise important in this field such as analytics, strategy, psychology, graphic design, economics, sociology, etc. Due to the nature of this field, potential students often find themselves stuck between the myths and misconceptions of marketing. Some of those myths are:

1- Marketing is easy and can be done by anyone

A lot of times people think that it is very easy to learn Marketing through thousands of online courses on YouTube about Facebook, Instagram, or Google Ads but marketing is not as simple as that. Making strategies and successful marketing initiatives is challenging. Potential students are taught how to understand a target audience that may include either local or international presence.

2- Marketing careers are typically desk jobs

Planning meetings and some desk work is a part of any marketing career, but there are many marketing jobs for the ones who like to work out of the office. Event marketers often work out of the office, traveling or managing events on-site.

3- Marketing is not an important career

All businesses of all sizes benefit from marketing, therefore it is a very important part of any company. They help the company grow and maintain a strong customer base. Word of mouth can only take a business so far, mostly it depends on a strong marketing plan.

4- Every day in marketing is the same

No two days of marketing are the same, either you end up working for a brand or a company. This is because there are often new projects or partnerships that are coming up for a company, so you are constantly doing new things and overcoming new challenges.

5- There are not many career options for marketing

Contrary to what most people think, marketing is not just limited to sales or advertising. There is a wide array of jobs that can be pursued by a marketing major. You can either work in something general such as marketing research or specialize in something such as public relations, digital marketing, advertising, social media, etc. Potential graduates can work in firms, advertising agencies, or even as marketing managers or supervisors.

We hope that this helps you understand the field of Marketing and the myths as well. Want to apply for a program for Marketing in Turkey? Contact Studykoy so we can guide you. Reach out to us today!

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